What Shape is a Watermelon? A Friday Funny

By Michelle Malay Carter on May 23, 2008 

Square watermelonsOval you say?? Not always.

Watermelons, though tasty, are quite difficult to deal with in terms of shipping and storing.? They create a lot of “wasted space” in stores and refrigerators.?

Not in Japan!? Much to the pleasure of Japanese retailers and consumers alike, some innovative farmers started growing watermelons in boxes, and ta-da, square watermelons.? Which, by the way, fetch four times the price than the oval ones.

So the next time your customer asks you what shape something is, maybe the answer should be, what shape do you want it to be?

I’m OK.? You’re OK.? Let’s fix the system.?

Thanks to George at Strategic Development for the heads up on this in the box thinking.

Filed Under Personal Observation, Strategy

Comments

3 Responses to “What Shape is a Watermelon? A Friday Funny”

  1. Riley on May 29th, 2008 5:41 pm

    That’s just plain odd.

  2. Alicia Parr on June 4th, 2008 12:09 pm

    Talk about putting a round peg in a square hole…then charging more for it.

  3. Michelle Malay Carter on June 4th, 2008 3:40 pm

    Hi Alicia,

    Good one. That’s funny!

    Michelle